Marketing Managers
SOC 11-2021 · 2024-2034
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
How the U.S. Department of Labor describes this work. Published in English only.
The job this trains for
- Typical pay in California
- $196,868per year
- Projected openings
- 49,260
- Projected change
- +8.1%
- Usually needs
- Bachelor's degree
Bright Outlook — a U.S. Department of Labor designation
Rapid Growth
The Department's own designation, made from its national projections. It is not this project's assessment and it is not California's: every other figure on this page comes from California's projection, which can point the other way and for some occupations does.
Skills this work uses most
O*NET, the U.S. Department of Labor's occupation database, rates how important each of these is to this work, and they are listed in that order, most important first. The ratings themselves are not shown, because the data carries the number without the scale it was measured on. The names are as published, in English.
- Social Perceptiveness
- Speaking
- Active Listening
- Critical Thinking
- Reading Comprehension
- Active Learning
Pay by region
| Region | Typical pay in California | Projected openings |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $232,818 | 6,650 |
| San Francisco-San Mateo-Redwood City MD (San Francisco and San Mateo Counties) | $221,857 | 8,050 |
| Oakland-Fremont-Berkeley MD (Alameda and Contra Costa Counties) | $199,604 | 3,240 |
| San Rafael MD (Marin County) | $199,273 | 310 |
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $174,772 | 4,360 |
| Santa Maria-Santa Barbara MSA (Santa Barbara County) | $169,781 | 350 |
| Oxnard-Thousand Oaks-Ventura MSA (Ventura County) | $168,874 | 610 |
| Anaheim-Santa Ana-Irvine MD (Orange County) | $166,978 | 5,220 |
| Los Angeles-Long Beach-Glendale MD (Los Angeles County) | $165,938 | 12,690 |
| Napa MSA (Napa County) | $165,269 | 120 |
| Hanford-Corcoran MSA (Kings County) | $163,659 | 30 |
| Sacramento-Roseville-Folsom MSA (El Dorado, Placer, Sacramento, and Yolo Counties) | $158,556 | 1,470 |
| Santa Cruz-Watsonville MSA (Santa Cruz County) | $154,839 | 160 |
| Vallejo MSA (Solano County) | $154,044 | 120 |
| Santa Rosa-Petaluma MSA (Sonoma County) | $148,228 | 320 |
| Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) | $143,258 | 1,880 |
| North Valley-Northern Mountains Region (Colusa, Glenn, Lassen, Modoc, Nevada, Plumas, Sierra, Siskiyou, Tehama, and Trinity Counties) | $142,850 | 80 |
| El Centro MSA (Imperial County) | $139,449 | 30 |
| Merced MSA (Merced County) | $138,654 | 30 |
| Modesto MSA (Stanislaus County) | $138,654 | 170 |
| Bakersfield-Delano MSA (Kern County) | $138,501 | 250 |
| Chico MSA (Butte County) | $138,145 | 70 |
| Yuba City MSA (Sutter and Yuba Counties) | $135,721 | 40 |
| Salinas MSA (Monterey County) | $135,415 | 120 |
| Redding MSA (Shasta County) | $134,977 | 70 |
| North Coast Region (Del Norte, Humboldt, Lake, and Mendocino Counties) | $134,356 | 80 |
| San Luis Obispo-Paso Robles MSA (San Luis Obispo County) | $134,223 | 110 |
| Stockton-Lodi MSA (San Joaquin County) | $134,172 | 300 |
| Fresno MSA (Fresno and Madera Counties) | $133,378 | 480 |
| Visalia MSA (Tulare County) | $128,784 | 110 |
| Eastern Sierra-Mother Lode Region (Alpine, Amador, Calaveras, Inyo, Mariposa, Mono, and Tuolumne Counties) | $123,661 | 40 |
Similar work
O*NET, the U.S. Department of Labor's occupation database, names these as occupations involving work similar to this one — its own reading of the job, not a grouping by code. They keep O*NET's order, and only those California publishes a projection for are shown.
| The job this trains for | Typical pay in California | Projected openings | Projected change |
|---|---|---|---|
| Market Research Analysts and Marketing Specialists | $96,289 | 122,600 | +9.4% |
| Sales Managers | $137,173 | 88,500 | +2.9% |
| Advertising and Promotions Managers | $170,036 | 3,210 | +2.6% |
| Data Scientists | $145,554 | 40,180 | +37.1% |
| Advertising Sales Agents | $81,092 | 9,540 | -4.9% |
| Public Relations Managers | $170,798 | 8,060 | +8.3% |
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