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California training programs, and what happened to the people who took them

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Business: Marketing (Associate in Science)

Allan Hancock College · Santa Maria, CA

Cost
$4,710
Length
72 weeks
Working 6 months later
70%

Program names, program descriptions and occupation titles appear here in English, because that is the only language the federal and state records publish them in. Everything else on this page is translated.

What happened to people who took this

People enrolled
87

Small group — treat with caution

Finished the program
50%Based on 24 peopleTypical California program: 85% of 1,951 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
Working 6 months later
70%Typical California program: 69% of 1,690 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
Earnings in one quarter after
$13,072A single quarter of earnings, roughly three months, not a yearly salary. Do not compare it directly with the yearly pay shown for the occupation.Typical California program: $10,900 of 1,339 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.

The jobs this trains for

This describes the jobs people do, not the classes this program teaches. It comes from the U.S. Department of Labor, which asks people already doing the work. The Department publishes it in English only, so the job names and the sentences below stay in English on this page.

Trains for more than one job. The outlook shown is the weakest of them.

Where California publishes a separate figure for Santa Maria-Santa Barbara MSA (Santa Barbara County), it appears beneath the statewide one. Statewide stays the headline: people who train here do not necessarily work here.

Advertising and Promotions Managers

Job ads may call this: Account Executive · Promotions Manager · Promotions Director · Communications Manager

Some of what people in this job do. The Department rates how important each one is, and they appear in that order.

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Show 2 more things this job involves
  • Coordinate with the media to disseminate advertising.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Typical pay in California
$170,036per year
Projected openings
3,210
Projected change
+2.6%
Usually needs
Bachelor's degree

California publishes no separate figure for this job in Santa Maria-Santa Barbara MSA. The statewide figures above are the only ones there are.

Getting in

Experience needed first
Under 5 years in a related job
Training after you are hired
None

Employers usually expect some time in a related job as well as the training. Ask the provider what their graduates did before they were hired.

These are the federal government's answers for the occupation, not rules this provider sets. California publishes the same two answers for every one of these jobs.

What people in this job actually studied

Most common: Four-year degree — 66% of the people doing this work.

California says this job usually needs: Bachelor's degree. 19% of the people doing it went less far than that.

No high school diploma
0.7%
High school diploma
3%
Started college, no degree
9%
Two-year degree
6%
Four-year degree
66%
Master's degree
14%
Doctorate or professional degree
2%

This counts people already doing this job, across the whole United States. Every other figure on this page is California's, and the federal government publishes no state version of this one. It is what people happen to have, not a rule about who gets hired. A small row does not mean you would be turned away, and a large one is not a promise of a job.

Marketing Managers

Pay, hiring, and what people studied

Job ads may call this: Brand Manager · Product Manager · Marketing Manager · Account Supervisor

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
Typical pay in California
$196,868per yearSanta Maria-Santa Barbara MSA: $169,781
Projected openings
49,260Santa Maria-Santa Barbara MSA: 350
Projected change
+8.1%
Usually needs
Bachelor's degree

Getting in

Experience needed first
5 years or more in a related job
Training after you are hired
None

Most people hired for this job have already spent 5 years or more in a related one. Finishing this program may not be enough on its own. Ask the provider who hires their graduates, and what those people did before.

What people in this job actually studied

Most common: Four-year degree — 58% of the people doing this work.

California says this job usually needs: Bachelor's degree. 16% of the people doing it went less far than that.

No high school diploma
0.6%
High school diploma
4%
Started college, no degree
8%
Two-year degree
4%
Four-year degree
58%
Master's degree
23%
Doctorate or professional degree
2%

Sales Managers

Pay, hiring, and what people studied

Job ads may call this: Sales Manager · Sales Director · Sales Supervisor · District Sales Manager

  • Oversee regional and local sales managers and their staffs.
  • Resolve customer complaints regarding sales and service.
  • Monitor customer preferences to determine focus of sales efforts.
  • Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
Show 3 more things this job involves
  • Review operational records and reports to project sales and determine profitability.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
Typical pay in California
$137,173per yearSanta Maria-Santa Barbara MSA: $120,300
Projected openings
88,500Santa Maria-Santa Barbara MSA: 790
Projected change
+2.9%
Usually needs
Bachelor's degree

Getting in

Experience needed first
Under 5 years in a related job
Training after you are hired
None

Employers usually expect some time in a related job as well as the training. Ask the provider what their graduates did before they were hired.

What people in this job actually studied

Most common: Four-year degree — 46% of the people doing this work.

California says this job usually needs: Bachelor's degree. 40% of the people doing it went less far than that.

No high school diploma
2%
High school diploma
11%
Started college, no degree
19%
Two-year degree
8%
Four-year degree
46%
Master's degree
13%
Doctorate or professional degree
2%

Program details

This is a hybrid or blended program providing both in-person and online instruction.

The associate of science degree program in business prepares students for entry-level management positions. Courses also provide afoundation for upper division courses in a baccalaureate degree program in Business. Students will recall and apply significant business principles, produce work-based learning projects, and demonstrate the ability to follow oral and written instructions.The graduate of the Associate in Science in Business: Marketing will: Recall significant business issues, theories, and applications relevant to entry-level management positions and subsequent upper-division coursework. Apply business principles to produce work-based learning projects related to entry-level management positions. Demonstrate the ability to follow instructions on assignments and class activities.

Someone else may be able to pay for this

This program was on California's Eligible Training Provider List when the state last reported it to the U.S. Department of Labor (2026-08-04). Programs on that list can be paid for through an Individual Training Account. Listings are renewed periodically and can lapse, so a program listed when the state last reported may not be listed today. Ask before you rely on it.

The place to ask is an America's Job Center of California

A comprehensive center is where all the required partner programs can be reached; an affiliate site offers some of them. California's Employment Development Department directs people to CareerOneStop's finder to locate one. Contacting a center before traveling is worth it — the state notes that its own staff are not physically present at every location.

The rule: 20 CFR 678.305 — What is a comprehensive one-stop center? · 20 CFR 678.310 — What is an affiliated site? · California EDD — Office Locator

  • America`s Job Center of California Workforce Resource CenterComprehensive center

    Phone: 805-614-1550

    1410 South BroadwaySuite ESanta Maria, CA 93454about 11.8 miles away

    Hours: Monday through Friday, 8:00 AM to 5:00 PM

    Has a veterans' representative

Distances are straight-line, so the drive is longer. Call before you travel: opening hours here are as the federal directory published them, and the state notes its own staff are not present at every location.

Find a center anywhere in California, and check what is on the list today:
CareerOneStop — American Job Center Finder (U.S. DOL) · California EDD — Office Locator · California EDD — Eligible Training Provider List

How this gets paid for, and what to ask

Whether a person can have a program paid for is decided by their local workforce development board and the America's Job Center staff who interview them — not by this site, and not by the training provider. California has 45 local workforce development areas and each sets its own policies, so the answer can differ between two people in neighboring counties. Nothing here is a promise of funding or a determination of eligibility.

The rules cited here, and the state and federal sites linked to, are published in English.

How this site gets its figures, and what they do not tell you