Advertising and Promotions Managers
SOC 11-2011 · 2024-2034
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
How the U.S. Department of Labor describes this work. Published in English only.
The job this trains for
- Typical pay in California
- $170,036per year
- Projected openings
- 3,210
- Projected change
- +2.6%
- Usually needs
- Bachelor's degree
Skills this work uses most
O*NET, the U.S. Department of Labor's occupation database, rates how important each of these is to this work, and they are listed in that order, most important first. The ratings themselves are not shown, because the data carries the number without the scale it was measured on. The names are as published, in English.
- Active Listening
- Social Perceptiveness
- Critical Thinking
- Speaking
- Judgment and Decision Making
- Reading Comprehension
Pay by region
| Region | Typical pay in California | Projected openings |
|---|---|---|
| San Francisco-San Mateo-Redwood City MD (San Francisco and San Mateo Counties) | $181,192 | 310 |
| Los Angeles-Long Beach-Glendale MD (Los Angeles County) | $161,245 | 810 |
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $141,801 | 150 |
| Anaheim-Santa Ana-Irvine MD (Orange County) | $131,078 | 150 |
| Sacramento-Roseville-Folsom MSA (El Dorado, Placer, Sacramento, and Yolo Counties) | $126,370 | 80 |
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | Not reported | 160 |
Similar work
O*NET, the U.S. Department of Labor's occupation database, names these as occupations involving work similar to this one — its own reading of the job, not a grouping by code. They keep O*NET's order, and only those California publishes a projection for are shown.
| The job this trains for | Typical pay in California | Projected openings | Projected change |
|---|---|---|---|
| Advertising Sales Agents | $81,092 | 9,540 | -4.9% |
| Marketing Managers | $196,868 | 49,260 | +8.1% |
| Market Research Analysts and Marketing Specialists | $96,289 | 122,600 | +9.4% |
| Public Relations Managers | $170,798 | 8,060 | +8.3% |
| Sales Managers | $137,173 | 88,500 | +2.9% |
| Public Relations Specialists | $87,410 | 31,480 | +8.2% |
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