Digital Marketing & Communications (Online)
UC Irvine Continuing Education · Irvine, CA
- Cost
- $3,725
- Length
- 47 weeks
- Working 6 months later
- 35%
Program names, program descriptions and occupation titles appear here in English, because that is the only language the federal and state records publish them in. Everything else on this page is translated.
What happened to people who took this
- People enrolled
- 488
- Finished the program
- 67%Based on 300 peopleTypical California program: 85% of 1,951 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
- Working 6 months later
- 35%Typical California program: 69% of 1,690 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
- Earnings in one quarter after
- $12,000A single quarter of earnings, roughly three months, not a yearly salary. Do not compare it directly with the yearly pay shown for the occupation.Typical California program: $10,900 of 1,339 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
The jobs this trains for
This describes the jobs people do, not the classes this program teaches. It comes from the U.S. Department of Labor, which asks people already doing the work. The Department publishes it in English only, so the job names and the sentences below stay in English on this page.
Trains for more than one job. The outlook shown is the weakest of them.
Where California publishes a separate figure for Anaheim-Santa Ana-Irvine MD (Orange County), it appears beneath the statewide one. Statewide stays the headline: people who train here do not necessarily work here.
Marketing Managers
Job ads may call this: Brand Manager · Product Manager · Marketing Manager · Account Supervisor
Some of what people in this job do. The Department rates how important each one is, and they appear in that order.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Typical pay in California
- $196,868per yearAnaheim-Santa Ana-Irvine MD: $166,978
- Projected openings
- 49,260Anaheim-Santa Ana-Irvine MD: 5,220
- Projected change
- +8.1%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- 5 years or more in a related job
- Training after you are hired
- None
Most people hired for this job have already spent 5 years or more in a related one. Finishing this program may not be enough on its own. Ask the provider who hires their graduates, and what those people did before.
These are the federal government's answers for the occupation, not rules this provider sets. California publishes the same two answers for every one of these jobs.
What people in this job actually studied
Most common: Four-year degree — 58% of the people doing this work.
California says this job usually needs: Bachelor's degree. 16% of the people doing it went less far than that.
- No high school diploma
- 0.6%
- High school diploma
- 4%
- Started college, no degree
- 8%
- Two-year degree
- 4%
- Four-year degree
- 58%
- Master's degree
- 23%
- Doctorate or professional degree
- 2%
This counts people already doing this job, across the whole United States. Every other figure on this page is California's, and the federal government publishes no state version of this one. It is what people happen to have, not a rule about who gets hired. A small row does not mean you would be turned away, and a large one is not a promise of a job.
Sales Managers
Pay, hiring, and what people studied
Job ads may call this: Sales Manager · Sales Director · Sales Supervisor · District Sales Manager
- Oversee regional and local sales managers and their staffs.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
Show 3 more things this job involves
- Review operational records and reports to project sales and determine profitability.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
- Typical pay in California
- $137,173per yearAnaheim-Santa Ana-Irvine MD: $131,620
- Projected openings
- 88,500Anaheim-Santa Ana-Irvine MD: 9,270
- Projected change
- +2.9%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- Under 5 years in a related job
- Training after you are hired
- None
Employers usually expect some time in a related job as well as the training. Ask the provider what their graduates did before they were hired.
What people in this job actually studied
Most common: Four-year degree — 46% of the people doing this work.
California says this job usually needs: Bachelor's degree. 40% of the people doing it went less far than that.
- No high school diploma
- 2%
- High school diploma
- 11%
- Started college, no degree
- 19%
- Two-year degree
- 8%
- Four-year degree
- 46%
- Master's degree
- 13%
- Doctorate or professional degree
- 2%
Web Developers
Pay, hiring, and what people studied
Job ads may call this: Webmaster · Web Architect · Web Developer · Web Design Specialist
- Write supporting code for Web applications or Web sites.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Back up files from Web sites to local directories for instant recovery in case of problems.
- Select programming languages, design tools, or applications.
Show 2 more things this job involves
- Evaluate code to ensure that it is valid, is properly structured, meets industry standards, and is compatible with browsers, devices, or operating systems.
- Develop databases that support Web applications and Web sites.
- Typical pay in California
- $122,917per yearAnaheim-Santa Ana-Irvine MD: $101,926
- Projected openings
- 5,070Anaheim-Santa Ana-Irvine MD: 600
- Projected change
- +9%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- None
- Training after you are hired
- None
No earlier job experience is expected, and new hires are not put through a long training period. For work like this, a program is usually the way in.
What people in this job actually studied
Most common: Four-year degree — 54% of the people doing this work.
California says this job usually needs: Bachelor's degree. 30% of the people doing it went less far than that.
- No high school diploma
- 0.7%
- High school diploma
- 5%
- Started college, no degree
- 16%
- Two-year degree
- 9%
- Four-year degree
- 54%
- Master's degree
- 15%
- Doctorate or professional degree
- 1%
Program details
This program provides online instruction, e-learning, or distance learning only.
The Digital Marketing & Communications certificate program provides training for job opportunities in the marketing, communications and product management fields. Combining skills in research, writing, design and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning. The driving forces of job growth in the digital marketing field are the waves of technological advancements in personal and mobile computing. Further developments in the areas of artificial intelligence and augmented/virtual reality are creating new opportunities for business to connect with customers and influence behavior. This fully online delivery program, can be completed in 47 weeks, prepares students for entry level employment within marketing, managerial and organizational areas with skills to refine key messaging and position brands and products for optimum success now and in the future.
Someone else may be able to pay for this
This program was on California's Eligible Training Provider List when the state last reported it to the U.S. Department of Labor (2026-08-04). Programs on that list can be paid for through an Individual Training Account. Listings are renewed periodically and can lapse, so a program listed when the state last reported may not be listed today. Ask before you rely on it.
The place to ask is an America's Job Center of California
A comprehensive center is where all the required partner programs can be reached; an affiliate site offers some of them. California's Employment Development Department directs people to CareerOneStop's finder to locate one. Contacting a center before traveling is worth it — the state notes that its own staff are not physically present at every location.
The rule: 20 CFR 678.305 — What is a comprehensive one-stop center? · 20 CFR 678.310 — What is an affiliated site? · California EDD — Office Locator
Orange County Workforce Solutions Center- Mobile Unit -Affiliate site
Phone: 866-500-6587
1300 S. Grand AvenueUse this link to find location-https://www.ocworkforce-solutions.com/mobile-unitSanta Ana, CA 92705about 5.7 miles away
Hours: Varies- Check website to book
Santa Ana WORK CenterComprehensive center
Phone: 714-565-2600
801 West Civic Center Drive,Suite 200Santa Ana, CA 92701about 7.2 miles away
Hours: Monday - Friday 8:00 a.m. - 5:00 p.m.
Has a veterans' representative
Orange County Workforce Solutions CenterAffiliate site
Phone: 866-500-6587
28202 Cabot RoadSuite 140Laguna Niguel, CA 92677about 11.9 miles away
Hours: Monday-Friday 9am-6pm, Saturday 9am-1pm
Has a veterans' representative
Distances are straight-line, so the drive is longer. Call before you travel: opening hours here are as the federal directory published them, and the state notes its own staff are not present at every location.
Find a center anywhere in California, and check what is on the list today:
CareerOneStop — American Job Center Finder (U.S. DOL) · California EDD — Office Locator · California EDD — Eligible Training Provider List
How this gets paid for, and what to ask →
Whether a person can have a program paid for is decided by their local workforce development board and the America's Job Center staff who interview them — not by this site, and not by the training provider. California has 45 local workforce development areas and each sets its own policies, so the answer can differ between two people in neighboring counties. Nothing here is a promise of funding or a determination of eligibility.
The rules cited here, and the state and federal sites linked to, are published in English.
How this site gets its figures, and what they do not tell you →