Public Relations Specialists
SOC 27-3031 · 2024-2034
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
How the U.S. Department of Labor describes this work. Published in English only.
The job this trains for
- Typical pay in California
- $87,410per year
- Projected openings
- 31,480
- Projected change
- +8.2%
- Usually needs
- Bachelor's degree
Bright Outlook — a U.S. Department of Labor designation
Rapid Growth
The Department's own designation, made from its national projections. It is not this project's assessment and it is not California's: every other figure on this page comes from California's projection, which can point the other way and for some occupations does.
Skills this work uses most
O*NET, the U.S. Department of Labor's occupation database, rates how important each of these is to this work, and they are listed in that order, most important first. The ratings themselves are not shown, because the data carries the number without the scale it was measured on. The names are as published, in English.
- Speaking
- Active Listening
- Reading Comprehension
- Writing
- Social Perceptiveness
- Critical Thinking
Pay by region
| Region | Typical pay in California | Projected openings |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $103,950 | 2,040 |
| San Francisco-San Mateo-Redwood City MD (San Francisco and San Mateo Counties) | $102,506 | 3,500 |
| San Rafael MD (Marin County) | $100,209 | 210 |
| Oakland-Fremont-Berkeley MD (Alameda and Contra Costa Counties) | $98,723 | 1,940 |
| Sacramento-Roseville-Folsom MSA (El Dorado, Placer, Sacramento, and Yolo Counties) | $87,680 | 2,160 |
| Vallejo MSA (Solano County) | $82,852 | 130 |
| Santa Maria-Santa Barbara MSA (Santa Barbara County) | $81,260 | 260 |
| Oxnard-Thousand Oaks-Ventura MSA (Ventura County) | $81,085 | 400 |
| Yuba City MSA (Sutter and Yuba Counties) | $79,904 | 40 |
| Los Angeles-Long Beach-Glendale MD (Los Angeles County) | $79,600 | 9,080 |
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $79,391 | 2,310 |
| Anaheim-Santa Ana-Irvine MD (Orange County) | $79,081 | 2,160 |
| Salinas MSA (Monterey County) | $78,394 | 130 |
| Santa Rosa-Petaluma MSA (Sonoma County) | $78,137 | 210 |
| Santa Cruz-Watsonville MSA (Santa Cruz County) | $75,837 | 160 |
| Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) | $75,744 | 1,230 |
| Napa MSA (Napa County) | $75,508 | 80 |
| El Centro MSA (Imperial County) | $75,046 | 30 |
| San Luis Obispo-Paso Robles MSA (San Luis Obispo County) | $74,183 | 110 |
| Eastern Sierra-Mother Lode Region (Alpine, Amador, Calaveras, Inyo, Mariposa, Mono, and Tuolumne Counties) | $73,916 | 60 |
| Redding MSA (Shasta County) | $73,803 | 80 |
| Stockton-Lodi MSA (San Joaquin County) | $73,762 | 220 |
| Bakersfield-Delano MSA (Kern County) | $71,533 | 230 |
| Visalia MSA (Tulare County) | $70,392 | 120 |
| North Valley-Northern Mountains Region (Colusa, Glenn, Lassen, Modoc, Nevada, Plumas, Sierra, Siskiyou, Tehama, and Trinity Counties) | $69,334 | 120 |
| Chico MSA (Butte County) | $67,290 | 100 |
| Merced MSA (Merced County) | $67,198 | 50 |
| Modesto MSA (Stanislaus County) | $67,198 | 120 |
| Fresno MSA (Fresno and Madera Counties) | $67,054 | 460 |
| North Coast Region (Del Norte, Humboldt, Lake, and Mendocino Counties) | $65,236 | 120 |
Similar work
O*NET, the U.S. Department of Labor's occupation database, names these as occupations involving work similar to this one — its own reading of the job, not a grouping by code. They keep O*NET's order, and only those California publishes a projection for are shown.
| The job this trains for | Typical pay in California | Projected openings | Projected change |
|---|---|---|---|
| Public Relations Managers | $170,798 | 8,060 | +8.3% |
| Advertising and Promotions Managers | $170,036 | 3,210 | +2.6% |
| Writers and Authors | $88,901 | 23,670 | +7% |
| Market Research Analysts and Marketing Specialists | $96,289 | 122,600 | +9.4% |
| Marketing Managers | $196,868 | 49,260 | +8.1% |
| Fundraising Managers | $138,149 | 4,840 | +6.8% |
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