Market Research Analysts and Marketing Specialists
SOC 13-1161 · 2024-2034
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Así describe este trabajo el Departamento de Trabajo de EE. UU. Solo se publica en inglés.
La ocupación para la que prepara
- Pago típico en California
- $96,289al año
- Vacantes proyectadas
- 122,600
- Cambio proyectado
- +9.4%
- Normalmente requiere
- Licenciatura
Bright Outlook: una designación del Departamento de Trabajo de EE. UU.
Crecimiento rápido · Muchas vacantes
Es la designación del propio Departamento, hecha con sus proyecciones nacionales. No es una evaluación de este proyecto ni de California: las demás cifras de esta página vienen de la proyección de California, que puede apuntar en sentido contrario y en algunas ocupaciones lo hace.
Las habilidades que más se usan en este trabajo
O*NET, la base de datos ocupacional del Departamento de Trabajo de EE. UU., califica qué tan importante es cada una para este trabajo, y aquí aparecen en ese orden, de mayor a menor. Las calificaciones no se muestran, porque los datos traen el número sin la escala en la que se midió. Los nombres aparecen tal como se publican, en inglés.
- Critical Thinking
- Reading Comprehension
- Writing
- Speaking
- Complex Problem Solving
- Active Listening
Pago por región
| Región | Pago típico en California | Vacantes proyectadas |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $141,720 | 12,340 |
| San Francisco-San Mateo-Redwood City MD (San Francisco and San Mateo Counties) | $136,087 | 16,560 |
| Oakland-Fremont-Berkeley MD (Alameda and Contra Costa Counties) | $99,203 | 6,820 |
| San Rafael MD (Marin County) | $95,335 | 750 |
| Anaheim-Santa Ana-Irvine MD (Orange County) | $81,393 | 10,600 |
| Los Angeles-Long Beach-Glendale MD (Los Angeles County) | $81,066 | 27,840 |
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $80,933 | 8,320 |
| Sacramento-Roseville-Folsom MSA (El Dorado, Placer, Sacramento, and Yolo Counties) | $80,913 | 3,710 |
| Santa Maria-Santa Barbara MSA (Santa Barbara County) | $79,589 | 1,070 |
| Oxnard-Thousand Oaks-Ventura MSA (Ventura County) | $79,232 | 1,470 |
| Santa Rosa-Petaluma MSA (Sonoma County) | $79,008 | 940 |
| Santa Cruz-Watsonville MSA (Santa Cruz County) | $77,857 | 440 |
| Napa MSA (Napa County) | $77,817 | 490 |
| Stockton-Lodi MSA (San Joaquin County) | $75,535 | 640 |
| Vallejo MSA (Solano County) | $75,494 | 330 |
| Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) | $73,019 | 5,240 |
| Salinas MSA (Monterey County) | $69,790 | 400 |
| El Centro MSA (Imperial County) | $69,291 | 90 |
| Visalia MSA (Tulare County) | $68,853 | 280 |
| Bakersfield-Delano MSA (Kern County) | $67,988 | 790 |
| Redding MSA (Shasta County) | $66,959 | 200 |
| San Luis Obispo-Paso Robles MSA (San Luis Obispo County) | $66,786 | 530 |
| Fresno MSA (Fresno and Madera Counties) | $66,032 | 1,180 |
| Chico MSA (Butte County) | $65,991 | 260 |
| North Valley-Northern Mountains Region (Colusa, Glenn, Lassen, Modoc, Nevada, Plumas, Sierra, Siskiyou, Tehama, and Trinity Counties) | $64,871 | 270 |
| Yuba City MSA (Sutter and Yuba Counties) | $64,331 | 100 |
| Hanford-Corcoran MSA (Kings County) | $63,577 | 60 |
| North Coast Region (Del Norte, Humboldt, Lake, and Mendocino Counties) | $60,960 | 250 |
| Merced MSA (Merced County) | $60,257 | 130 |
| Modesto MSA (Stanislaus County) | $60,257 | 520 |
| Eastern Sierra-Mother Lode Region (Alpine, Amador, Calaveras, Inyo, Mariposa, Mono, and Tuolumne Counties) | $59,320 | 150 |
Trabajos similares
O*NET, la base de datos ocupacional del Departamento de Trabajo de EE. UU., señala estas ocupaciones como trabajos parecidos a este: es su propia lectura del oficio, no una agrupación por código. Conservan el orden de O*NET y solo aparecen las que California proyecta.
| La ocupación para la que prepara | Pago típico en California | Vacantes proyectadas | Cambio proyectado |
|---|---|---|---|
| Marketing Managers | $196,868 | 49,260 | +8.1% |
| Data Scientists | $145,554 | 40,180 | +37.1% |
| Advertising and Promotions Managers | $170,036 | 3,210 | +2.6% |
| Management Analysts | $103,162 | 154,880 | +11.5% |
| Sales Managers | $137,173 | 88,500 | +2.9% |
| Public Relations Managers | $170,798 | 8,060 | +8.3% |
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