Marketing Managers
SOC 11-2021 · 2024-2034
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Así describe este trabajo el Departamento de Trabajo de EE. UU. Solo se publica en inglés.
La ocupación para la que prepara
- Pago típico en California
- $196,868al año
- Vacantes proyectadas
- 49,260
- Cambio proyectado
- +8.1%
- Normalmente requiere
- Licenciatura
Bright Outlook: una designación del Departamento de Trabajo de EE. UU.
Crecimiento rápido
Es la designación del propio Departamento, hecha con sus proyecciones nacionales. No es una evaluación de este proyecto ni de California: las demás cifras de esta página vienen de la proyección de California, que puede apuntar en sentido contrario y en algunas ocupaciones lo hace.
Las habilidades que más se usan en este trabajo
O*NET, la base de datos ocupacional del Departamento de Trabajo de EE. UU., califica qué tan importante es cada una para este trabajo, y aquí aparecen en ese orden, de mayor a menor. Las calificaciones no se muestran, porque los datos traen el número sin la escala en la que se midió. Los nombres aparecen tal como se publican, en inglés.
- Social Perceptiveness
- Speaking
- Active Listening
- Critical Thinking
- Reading Comprehension
- Active Learning
Pago por región
| Región | Pago típico en California | Vacantes proyectadas |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $232,818 | 6,650 |
| San Francisco-San Mateo-Redwood City MD (San Francisco and San Mateo Counties) | $221,857 | 8,050 |
| Oakland-Fremont-Berkeley MD (Alameda and Contra Costa Counties) | $199,604 | 3,240 |
| San Rafael MD (Marin County) | $199,273 | 310 |
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $174,772 | 4,360 |
| Santa Maria-Santa Barbara MSA (Santa Barbara County) | $169,781 | 350 |
| Oxnard-Thousand Oaks-Ventura MSA (Ventura County) | $168,874 | 610 |
| Anaheim-Santa Ana-Irvine MD (Orange County) | $166,978 | 5,220 |
| Los Angeles-Long Beach-Glendale MD (Los Angeles County) | $165,938 | 12,690 |
| Napa MSA (Napa County) | $165,269 | 120 |
| Hanford-Corcoran MSA (Kings County) | $163,659 | 30 |
| Sacramento-Roseville-Folsom MSA (El Dorado, Placer, Sacramento, and Yolo Counties) | $158,556 | 1,470 |
| Santa Cruz-Watsonville MSA (Santa Cruz County) | $154,839 | 160 |
| Vallejo MSA (Solano County) | $154,044 | 120 |
| Santa Rosa-Petaluma MSA (Sonoma County) | $148,228 | 320 |
| Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) | $143,258 | 1,880 |
| North Valley-Northern Mountains Region (Colusa, Glenn, Lassen, Modoc, Nevada, Plumas, Sierra, Siskiyou, Tehama, and Trinity Counties) | $142,850 | 80 |
| El Centro MSA (Imperial County) | $139,449 | 30 |
| Merced MSA (Merced County) | $138,654 | 30 |
| Modesto MSA (Stanislaus County) | $138,654 | 170 |
| Bakersfield-Delano MSA (Kern County) | $138,501 | 250 |
| Chico MSA (Butte County) | $138,145 | 70 |
| Yuba City MSA (Sutter and Yuba Counties) | $135,721 | 40 |
| Salinas MSA (Monterey County) | $135,415 | 120 |
| Redding MSA (Shasta County) | $134,977 | 70 |
| North Coast Region (Del Norte, Humboldt, Lake, and Mendocino Counties) | $134,356 | 80 |
| San Luis Obispo-Paso Robles MSA (San Luis Obispo County) | $134,223 | 110 |
| Stockton-Lodi MSA (San Joaquin County) | $134,172 | 300 |
| Fresno MSA (Fresno and Madera Counties) | $133,378 | 480 |
| Visalia MSA (Tulare County) | $128,784 | 110 |
| Eastern Sierra-Mother Lode Region (Alpine, Amador, Calaveras, Inyo, Mariposa, Mono, and Tuolumne Counties) | $123,661 | 40 |
Trabajos similares
O*NET, la base de datos ocupacional del Departamento de Trabajo de EE. UU., señala estas ocupaciones como trabajos parecidos a este: es su propia lectura del oficio, no una agrupación por código. Conservan el orden de O*NET y solo aparecen las que California proyecta.
| La ocupación para la que prepara | Pago típico en California | Vacantes proyectadas | Cambio proyectado |
|---|---|---|---|
| Market Research Analysts and Marketing Specialists | $96,289 | 122,600 | +9.4% |
| Sales Managers | $137,173 | 88,500 | +2.9% |
| Advertising and Promotions Managers | $170,036 | 3,210 | +2.6% |
| Data Scientists | $145,554 | 40,180 | +37.1% |
| Advertising Sales Agents | $81,092 | 9,540 | -4.9% |
| Public Relations Managers | $170,798 | 8,060 | +8.3% |
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